Sometimes marketers consider eCommerce SEO and local SEO to be the same. But, it is not so! They appear to be similar while dealing with SEO of a definite location. They start moving way apart when we proceed further from that place. So, it is vital to know the differences between them to enact these SEOs effectively. Let’s take a closer look at them.
How
does eCommerce SEO differ from Local SEO?
eCommerce SEO varies from
Local SEO in various ways like:
Tough
competition
Ecommerce SEO operates
globally, whereas local SEO works for a particular location. When things spread
throughout the world, you face competition from all corners of the world. So,
tougher competition is the normal thing to expect while dealing with eCommerce
SEO.
On the other hand, local
SEO face competition from a limited number of companies or services. If we take
the case doctor’s services, there could be a maximum of 40-50 doctors in the
city. But, there are millions of doctors who serve people globally.
Cater
worldwide audience
The audience is the first
thing that requires consideration in eCommerce SEO. The behavior, people
trends, languages, product or services preferences, and customer’s journey are
important aspects while dealing with the audience.
On a local basis, people
follow almost similar trends but it varies immensely for eCommerce sites.
Language is the biggest barrier, so eCommerce SEO has to deal with multilingual
SEO to cover a worldwide audience.
Location-specific
keywords
Local SEO puts a special
emphasis on location-specific keywords but it’s not the same for eCommerce SEO.
What is the type of keywords best suited for eCommerce SEO?
● Cheap,
● Buy
● Sell
● Best deal
● Discount
Other than that, it
includes attractive features and specifications of products. Local SEO services
deal with notable landmarks to invite people when people search for the terms
like:
● Near me
● Around me
● Best destination at their location
Use location-specific
keywords at critical places like titles, meta descriptions, image alt tags, and
URLs for local SEO. With this, search engines can select your website easily
for displaying in the search results.
Need
several web pages
For local SEO, fewer
landing pages and service pages for telling people about what is available
around them. However, it is a ball game for eCommerce SEO. For achieving higher
search engine rankings, eCommerce sites need several web pages like:
● Product pages
● Category pages
● Landing pages
● Company pages
It will help people know
what companies that an eCommerce website deals with. Product pages are the
essential feature to beat the competition and tell customers the specialty of
their products.
Without category pages,
search engines and users won’t come to know the category of product that you
have like:
● Digital appliances
● Women clothes
● Kitchenware
Requires
catchy reviews
eCommerce SEO needs catchy
reviews to attract customers towards them. Nowadays, people prefer looking at
reviews before making a purchase. So, eCommerce optimization has to highlight
these reviews on their websites and social media pages. But, there is no such
requirement for local SEO. Normal positive reviews will suffice very well for
regional optimization.
Rich
Snippets provides higher rankings
Rich Snippets is the
ultimate requirement for eCommerce SEO. In 2021, Google has advanced its
algorithms to provide higher structured data for eCommerce shopping. It is true
all types of content like:
● Videos
● Podcast
● Blogs
Rich snippets enhance user
experience to a greater extent and make search engine indexing easier. The rich
content and focused schema markup take you upward on SERP rankings in the
saturated eCommerce space.
Versatile
content optimization
eCommerce SEO focus on
all-around content marketing to rule the online game. These are the vital tips:
● The information must be self-explanatory and easy to read.
● Explain what makes your product unique and different than others.
● A strong brand voice will speak louder for higher rankings.
● Add an element of personalization into every product or service. It is how people can relate their daily lives to the item and why they need it.
Local SEO works from a
different angle by focusing more on:
● Making content friendly for voice search as users put their local queries while driving.
● Local SEO can’t work without mobile-indexed data.
Complicated
Internal links
In eCommerce websites, many
sellers and buyers keep on entering information randomly. So, internal and
external linking is quite complicated for eCommerce SEO. But, linking is much
simpler for local SEO.
Image
Optimization is a must
Users select their
commodities by looking at the pictures whether they are impressive, how it looks,
and their color. So, eCommerce SEO lays stress on image optimization. The role
of image optimization changes for local SEO. Companies can put their office
images or product stories with images to optimize their site locally.
Conclusion
The single road starts
getting apart while dealing with multifarious customers and locations for
eCommerce SEO than local SEO. Monitor image optimizations, safe and secure user
experience, and deep link placements for better indexing and crawling in
eCommerce sites. On the other hand, location-specific keywords are of the
utmost importance at titles and meta tags for getting featured in local SEO.
0 Comments